Welcome to our blog.
By: Crisel Mills, Senior Director As PR professionals we’re constantly thinking of story ideas when we’re in between announcements. Specifically, we’re thinking about our target audience and the various news hooks they might be interested in – and it’s this process of “always on” that defines proactive pitching. While these stories may take a… View Article
By Michael Burke, Account Director In truth, most PR tactics don’t drive the same volume of traffic as advertising. However, visits to your site that do come from PR frequently provide a higher value than advertising leads, because they often come from earned media, which has been shown to play a greater role in… View Article
By Susanna Kalnes, Senior Associate Public relations is an incredibly rewarding and fun profession to be in because not only do you learn something new every single day, but you are also challenged to use your creativity constantly. When your job is to create news headlines – sometimes out of thin air – you… View Article
By: Chey Bell, Account Manager Securing publicity for a startup company or introducing a new product in an unfamiliar market can be extremely challenging. You must find a way to educate the consumer about the industry and the benefits of your product. However, activating traditional PR tactics alone may not be enough to do both,… View Article