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Welcome to our blog.

By: Crisel Mills, Senior Director   As PR professionals we’re constantly thinking of story ideas when we’re in between announcements. Specifically, we’re thinking about our target audience and the various news hooks they might be interested in – and it’s this process of “always on” that defines proactive pitching. While these stories may take a… View Article
By Susanna Kalnes, Senior Associate    Public relations is an incredibly rewarding and fun profession to be in because not only do you learn something new every single day, but you are also challenged to use your creativity constantly.  When your job is to create news headlines – sometimes out of thin air – you… View Article