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By Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its target audiences. Therefore, what’s referred to as the “Buyer Persona” may be one of the most valuable tools that a marketing department can provide to inform a PR campaign. A “persona” put simply is a… View Article
By: Ryan Wilkinson, Account Coordinator  Raise your hand if you’ve ever stared at a blank Word document or sheet of paper, deadline looming, with an idea in your head and no clue how to translate it into written word. If that describes you right now, don’t panic just yet! Whether you’re a PR pro, working… View Article
By: Michael Burke, Account Director For those not in the IT profession, “virtualization” tends to be a confusing topic, and possibly for good reason. It deals with the abstraction of computer hardware, and “abstraction” by definition is, well…abstract. Also, it’s something that for the most part you don’t see because you’re not supposed to see… View Article