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By Sydney Rubin, Account Coordinator Social media has become an essential part of everyday life. Today, while many argue that it distracts people from being “present” and decreases face-to-face interactions, it is actually a tool that people and brands can use to their advantage. 1.96 billion people across the globe use social media, and… View Article
By: Zachary Vito, Senior Account Executive Recently, a client inquired about why they were included in a story that highlighted the different vendors in their respective enterprise technology space. They were thrilled with the placement, but confused as to how the reporter decided that they were a part of his story, since the journalist had… View Article
By: Michael Burke, Account Director At this point it’s probably not possible to overstate the impact of cloud computing on the modern technology landscape, as well as the overall economy. It is, however, still possible to overstate the progress that companies are making in leveraging cloud computing, and it’s certainly possible to misunderstand how it… View Article
By Susanna Kalnes, Senior Associate As PR professionals, our jobs are to take information provided by businesses and organizations and help package it into news stories for the media. In many ways, we are like translators, but rather than translating one language to another, we are translating marketing content into educational, relevant, and thought-provoking news. … View Article