Welcome to our blog.

By: Crisel Mills, Account Manager In a previous blog, I listed six reasons to consider an influencer program as part of your overall PR strategy. Now that you’re ready, what happens next? Before you hit the ground running, here are a few steps to take to ensure a successful campaign: Determine your goals. Like any… View Article
By Susanna Kalnes, Senior Associate   What makes a great news story?  As PR professionals, this question is so engrained in our brains, it’s constantly circulating our thoughts as we engage in conversation.   We are trained to ask penetrating questions, think creatively, and listen for “hidden gems” in conversation that could lead to potential headlines. … View Article
  By: Chris Blake, Account Director   We live in a technologically wondrous time.   A couple of years ago, the New York Times posted a fascinating article about American Innovation, arriving at the conclusion that the biggest “revolution of recent decades is in the supercomputer most people keep in their pocket.”   Mobile phones… View Article