Welcome to our blog.
By: Crisel Mills, Account Manager In a previous blog, I listed six reasons to consider an influencer program as part of your overall PR strategy. Now that you’re ready, what happens next? Before you hit the ground running, here are a few steps to take to ensure a successful campaign: Determine your goals. Like any… View Article
By: Chey Bell, Account Manager Every so often, a journalist will publish a list of helpful tips on how we, PR people, should go about developing a relationship with reporters. In most cases, the list usually starts with the idea that you try to meet the reporter in person. While that sounds like a good… View Article
By Susanna Kalnes, Senior Associate What makes a great news story? As PR professionals, this question is so engrained in our brains, it’s constantly circulating our thoughts as we engage in conversation. We are trained to ask penetrating questions, think creatively, and listen for “hidden gems” in conversation that could lead to potential headlines. … View Article
By: Chris Blake, Account Director We live in a technologically wondrous time. A couple of years ago, the New York Times posted a fascinating article about American Innovation, arriving at the conclusion that the biggest “revolution of recent decades is in the supercomputer most people keep in their pocket.” Mobile phones… View Article