By: Susanna Kalnes, Senior Associate Congratulations, you are going on television to represent your brand or business! Whether it’s your very first time or you’ve done 50 broadcast interviews in the past, going on TV can be both exciting and nerve wrecking at the same time, particularly if your interview will be broadcast live. But… View Article
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By: Crisel Mills, Account Manager There are a number of reasons why you should consider influencer marketing as part of your overall PR strategy. Influencers today aren’t just endorsing a product. Yes, they do that too, but tap into the right influencers whether it’s moms, fitness, travel, personal tech, etc., and you’re able to amplify… View Article
By: Zachary Vito, Senior Account Executive, MSR Communications For anyone involved in editorial work, it is important to develop relationships with influencers and reporters outside of the office. But this doesn’t mean you have to physically leave the office. We’ve all heard the sirens and warning calls that Twitter is dying, but it is still… View Article