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There’s nothing more tedious than listening to someone talk their way through a long, dull deck. PowerPoint is the default mode of presenting. It’s familiar, cheap and easily stored it on a USB stick. However, it’s also often abused by communicators who give boring speeches accompanied by endless, lackluster slides. Whether you’re presenting something you… View Article
What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release. Rather, keeping your brand in the news is all about uncovering stories hidden… View Article
We began our Halloween-themed scary series with how to create a content strategy. Then we moved to keyword research. We continue today with the top challenges small- and medium-sized PR agencies face. While the challenges are many, so are the opportunities. For the longest time, I told myself that if this whole entrepreneurship thing failed, I could always… View Article
In my earlier post, I wrote about how Waterline uses a combination of data profiling with machine learning to create a new process called data fingerprinting that automatically tags columns of data with the appropriate business term regardless of the technical column name.  An additional aspect of the process is to also use the fingerprinting information… View Article