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At the end of July, we shared 7 Tips for Helping Expand Use of Virtual Training Within Your Organization. Beginning with last month, we’re fleshing out and expanding on each of these tips in a bit more depth. We recently discussed tip #1 – WIIFM. This month, we move right on to number two – “Start at the… View Article
Let’s start with number one – WIIFM? As in, “What’s in it for me?” Right off the bat, the relevance and benefits of the training need to be explained and understood by all potential attendees. Why should any employee take time out of their already-busy work schedule (or lunch break, or free time with their family and friends)… View Article
You want to build trust with your audience and increase brand awareness. Is it time to increase your PR budget, or would content marketing be a better investment? That’s a trick question: The answer is both. PR and content marketing work best when they’re working together. Because the terms “public relations” and “content marketing” can… View Article