In pitching we get a few paragraphs, at best, to attract, interest, and motivate readers.  We have specific points to provide, but how we organize, word, and phrase our work sets an imperative tone.  The saying, “It’s not what you say, it’s how you say it,” comes to mind, but in writing it’s how you… View Article

Below is a well written article by SleepRate, a new service to help millions of people who have trouble sleeping get help by simply using a smartphone and a heart rate monitor. SleepRate accurately assesses sleep issues and offers a personalized plan to drastically improve sleep quality. The article below is a story about “Cupid and the… View Article

Old people are often given a lot of flak for being nostalgic about the past. They tell loving stories about how much rosier children’s cheeks were in the 1950s, and how cars these days look like undifferentiated blobs. While it’s true about the cars, it’s definitely wrong to suggest that the past was better than… View Article

Understanding your audience is an indispensable element of successful communication. We regularly discuss age, gender, ethnicity, income, but less frequently discuss the in-born, psychologically-framed preferences for communication that affect how people ingest and make sense of information. Having worked with CPP, the company that publishes the Myers-Briggs personality assessment, for nearly seven years now, we… View Article

Whether you’re a casual news observer or one who closely monitors the fine details, you’ve probably sensed the dramatic changes underway in Journalism today. What was “modern” Journalism just a few years ago with outlets hosting blogs and expanding and complementing their print editions with an online presence, is now making way for an expansive… View Article

Selling it Simply With the incredible growth and spike in popularity of social media over the past few years, it’s not shocking that marketing is going.. VIRAL! We have been shown throughout the last three months that simple amateur commercials can trump million dollar marketing campaigns and that the power of simple social media can… View Article

Last week, I heard it announced on the radio that it was the saddest day of the year. Best to get it over with early I guess. Monday January 6th proclaimed as this year’s Blue Monday, a date calculated by supporters of the concept as offering the best misery the annum can offer. Fair enough,… View Article