People who work in the media often ask themselves the same questions such as “what makes a good news story?” and “will this press release grab the attention of journalists?” The answer: engaging content. Audiences want to be influenced and read relevant news that interests them. When writing a press release, having a strategic plan… View Article
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An interior, ca. 1978 We’ve all heard about how Edison’s Miracle is filling up landfills and burning way too much electricity that must be made by burning way too much coal that is dug up by West Virginians that now have black lungs. This is all very bad, but light bulbs and light fixtures can… View Article
A recent study by Kentico found that 68% of US consumers “mostly” or “always” ignore brand posts on every social network. “Experience The Blog: Social Experiences that Build Brands,” by Augie Ray, features the Kentico survey results and discusses the secret to successful social media marketing. We can all agree that creating a Facebook page,… View Article
Kentico’s integrated marketing solution got an update today with enhanced personalization and segmentation on what they call a better user interface. Thomas Robbins, chief evangelist for Kentico, told CMSWire “We believe the difference between success and failure in digital marketing can come down to the time, expense and ease with which to launch, manage and… View Article
Twitter announced two new mobile features this afternoon: the ability to identify people in photos and include up to four separate photos in a Tweet. Worried that your pictures might use your entire 140 characters? Via the Twitter Android or iOS apps, you’ll be able to label up to ten people in a photo, and your 140-character count remains unaffected. Each time… View Article
Partaking in my usual fun lunch reads, I came across a very interesting article featured on VentureBeat written by Patrice Francois, co-founder and associate director at Digimind, one of the fastest growing companies in the field of social media monitoring software. Oftentimes a mishap can damage a company’s brand. Not only does a consumer’s interest… View Article
Guiness’s “Everybody’s Irish” ad campaign invites people to tell a story about themselves; the cornerstone of American identity. The Irish comedian Dylan Moran complains about Americans who overemphasize their Irishness. “Yeah, I’m Irish. My grandma was an O’Flannery, did you know her?” America’s massive Saint Patrick’s Day celebrations are the pinnacle of this attitude that… View Article
Here are five common mistakes in PR of which to alway be aware to avoid: 1. Calling crap you pitch “news. 2. Ease up on the adjectives. 3. Know the person on the phone. 4. Check your calendar before you hit send. 5. Watch the damn news. To view the full article on PRNewser,… View Article
Gordon E. Moore’s famously predicted tech explosion was prophetic, but it may have hit a snag. While the number of transistors on integrated circuits has doubled approximately every two years since his 1965 paper, the ability to process and transact on data hasn’t. We’re now ingesting data faster than we can make sense of it,… View Article
Many experiencing sleep problems are initially inclined to go to a sleep lab for help. Setting aside the issue of cost (which may be considerable), there’s one other factor that you need to take into account when seeking better sleep — convenience. Sleepwired A sleep lab is very much a lab, and when you’re there,… View Article