Every year around this time, I start to think more about just how old-fashioned it seems that in PR, we still do so much of our storytelling around seasons and holidays. Having now been in the business world for three years, it’s becoming apparent to me that it’s very easy to get disconnected from the… View Article
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According to U.S. Census Bureau data, 99.7 percent of all businesses in the US are small businesses. And according to an April 2015 study by Manta, 59% of small businesses are dissatisfied with their return on investment from social media. Here some tips for making your story hit the headlines: Combine trends: Take two trends that are hot right… View Article
We have a lot to be thankful for here at MSR Communications! From our terrific, innovative clients to our outstanding, collaborative team. This Thanksgiving, we’re especially pleased to share the news that MSR Communications was one of only a handful of boutique agencies to be honored by PR News’ annual ‘Top Places to Work in… View Article
The data that is produced by sensors in oil exploration, test data in aerospace testing and manufacturing, and a wide range of industrial applications, is often needed years or decades later. Yet, engineers across these industries face a fundamental and serious challenge, as this information often becomes lost through cycles of hardware refreshes. Peaxy, Inc…. View Article
It is an ongoing complaint of journalists that PR people pitch them irrelevant material, clutter their inbox, disturb them on deadline with annoying requests, and so on. PR people complain in kind that journalists are difficult to get through to, even when when good-for-everyone excellent stories are the sure outcome of a pitch. The result… View Article
In keeping with the ‘Pride’ theme that’s beautifully colored the streets of San Francisco for the past month, I’m proud to share a similar sense of pride as this week marks 15 years of MSR Communications: an incredible team of professionals, innovative clients, and numerous milestones achieved. From MSR’s humble beginnings in my living… View Article
As each new year begins, many make predictions about what trends will be experienced in the coming months. MSR client, and web content management provider, Kentico, took this a step further by commissioning a new survey that was conducted by independent global research agency Millward Brown to hone in on what today’s most successful #marketing… View Article
It seems that the public has an impression of PR people as overenthusiastic and perhaps a bit phony. Considering our role as purveyors of a positive public image, somehow we’ve ended up with a somewhat mixed image of our own profession. While accounts from journalists of the percentage of irrelevant pitches they receive attest to… View Article
MSR Communications, an independent public relations firm that offers award-winning creative intelligence and superior communications management services to technology, B2B and consumer lifestyle companies, is pleased to announce that we have been recognized with a Business Excellence award and named the ‘Best Technology PR Firm in California’ by Acquisition International (AI) Magazine. The 2015 Acquisition International Business… View Article
For a language that has had a history of relative flexibility compared to its European cousins, English has a body of native speakers today that is particularly pedantic about the language’s “proper” use. Unlike French and Spanish with their language academies that have the last word on whether a word or a definition is in… View Article