Game On or Game Over? Gaming applications–particularly multi-player games–are usually built for the cloud, meaning that they can scale out according to demand. Unfortunately, this hasn’t necessarily been the case with the databases that power these applications. The SQL databases that online games have to run on (NoSQL just isn’t reliable enough to be an… View Article
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With the Internet of Things now a reality in auto and other industries, companies are finding themselves remarkably changed–and challenged–by the availability and analysis of data from a multitude of sensors. Companies like Tesla are taking the lead with “over-the-air” remote maintenance, driverless technology and the connected infrastructures. These IoT advancements mark a growing need… View Article
It’s been 10 years since Jack Dorsey sent the first tweet in 2006, when the service was called Twttr and this week the world is celebrating the 10th birthday of the most popular micro-blogging site, Twitter. There has been a worldwide online anniversary with the trending post “Thank you! Love Twitter,” inviting people to celebrate its first… View Article
More organizations than you might imagine. Your high-volume, high-value transaction–based business may struggle without ClustrixDB Does your company see large fluctuations in website traffic—periodic spikes in which thousands of visitors concurrently transact with your organization? Does your business depend on processing these transactions instantly and accurately, or risk losing money, records, inventory, sensitive customer information… View Article
The practice of public relations is undergoing a monumental shift. The ever-evolving digital world is changing how we communicate. For many PR firms, keeping up with these changes can be a daunting task. However, one thing in the PR industry remains the same. Simply put, it is about relationships. Few leaders at PR agencies believe… View Article
Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t necessarily have to be a daunting task. Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. Hyperlocal PR… View Article
73% of online adults use social networking sites, according to Mediabistro. Whether it is for business or personal purposes, it is important to be wary of the way one portrays his or herself on the Internet. Here are a few tips we have gathered on general social media etiquette: 1. Know the difference between Facebook… View Article
This Valentine’s Day singles don’t need to sulk–they can still take advantage of the crazy flash sales! The trouble comes for those who do have a Valentine, and wait ’til the last minute to order a thoughtful gift, only to to be met with “THE ITEM YOU ADDED TO YOUR CART IS OUT OF STOCK”…or… View Article
Each year, I’m both awed and overwhelmed by the incredible impact and promise that technology has on consumers across the globe. There’s no greater place to witness its affect than in the numerous hotels, convention center showrooms, and on the streets of Las Vegas, Nevada, during the first week in January at the annual Consumer… View Article
5 PR Trends to Look for in 2016 “The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.” – Katie Paine Here are some trends the PR News staff are anticipating in the New Year. And number one on the #PRNews list? Smart Storytelling = Avoiding Content Pollution: With the… View Article