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By: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media lists are the backbone of PR and when well-executed, will lead you to securing continuous placement for your clients. Technology advancements have changed the journalism landscape—gone are the days of phone pitching. Newspapers across the… View Article
By: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors from increasingly multifarious regions around the world compete for dollars of individuals and companies — call these customers judges, if you will. Governments would wear the referee stripes, setting the rules and enforcing them with… View Article
By Michael Burke, Account Director    As the smoke clears from the fevered discussion on The Cloud, the term “hybrid IT” has emerged as a new rallying cry for IT departments worldwide. It may, in fact, be considered a tempered view of cloud computing–one that takes a more realistic stock of some of the challenges… View Article
By: Crisel Mills, Senior Director   As PR professionals we’re constantly thinking of story ideas when we’re in between announcements. Specifically, we’re thinking about our target audience and the various news hooks they might be interested in – and it’s this process of “always on” that defines proactive pitching. While these stories may take a… View Article
By Susanna Kalnes, Senior Associate    Public relations is an incredibly rewarding and fun profession to be in because not only do you learn something new every single day, but you are also challenged to use your creativity constantly.  When your job is to create news headlines – sometimes out of thin air – you… View Article
By Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its target audiences. Therefore, what’s referred to as the “Buyer Persona” may be one of the most valuable tools that a marketing department can provide to inform a PR campaign. A “persona” put simply is a… View Article
By: Ryan Wilkinson, Account Coordinator  Raise your hand if you’ve ever stared at a blank Word document or sheet of paper, deadline looming, with an idea in your head and no clue how to translate it into written word. If that describes you right now, don’t panic just yet! Whether you’re a PR pro, working… View Article