By Jamie Kenney It is the best of times. It is the worst of times. I’m speaking, of course, about the holiday season. On the one hand, what’s not to love? Decorations? Merriment? Delicious baked goods? On the other hand, what’s not to love, #sarcasm? All this cheer doesn’t appear by magic, and throwing together… View Article
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By Alexa Grunder, Office Marketing Coordinator With the end of 2018 rapidly approaching, we asked our staff to give their PR predictions for 2019. Here is what they had to say. Chris Blake, Account Director “Transparency in algorithms will be a key focal point for the media and lawmakers in 2019, especially as they pertain… View Article
By Kristine Fellizar Kissing is something people do all the time. You may not realize it while you’re lost in the moment, but there’s a whole science behind kissing that’s pretty fascinating. According to experts, there’s a lot that goes on inside your body when you’re making out with someone and it’s definitely worth knowing. “Kissing is engrained into… View Article
By Raju Malhotra Customers are demanding experiences that meet their needs, wherever and whenever. The rise of digital has presented brands with an overwhelming amount of options to deliver these experiences. Digital has also blurred the lines between every step of the customer journey from marketing to customer service to R&D. The Wall Street Journal… View Article
By Asia McLain Vibrators. You know ’em. You love ’em. Yours probably has a name and a favorite color. Well, we heard that CalExotics recently released a line of electric stimulation sex toys — including vibrators — specifically built to strengthen and tone moms’ kegel muscles which, let’s face it, may not be quite what they used to be. The line… View Article
By Michael Burke You may be dazzled, spooked or annoyed by the ability of online retailers to predict which products you’re interested in purchasing—but what if you could play the same game? Whether it’s Amazon recommending soap or Netflix suggesting a movie, more companies are making personalized predictions using variations on a machine learning tactic… View Article
By Michael Burke, Account Director A database is probably one of the most basic structures of information technology, yet as a concept it can actually be kind of a tricky one. This is partially because of some disagreement about what actually constitutes a “database”, and also because of the rise of something that is referred… View Article
Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and controversies affecting data privacy. Janrain surveyed… View Article
By Sydney Rubin, Account Coordinator In the PR and communications world, we’re always looking for new ways to be creative, but it’s also easy to become creatures of habit and stick with what we know because it has yielded success in the past. Sometimes, we just need to switch it up and think outside the… View Article
By Tanya Altmann MD The infant gut microbiome is made up of thousands of different bacterial strains. Some of these strains are considered “good” and can help build important things like immunity and metabolism. Others, like E. coli and Strep, are considered “bad” and can lead to infection, illness, and health conditions like colic, eczema, allergies, and asthma. All… View Article