Clients in the News

Bryta Schulz Vice President of Marketing, Janrain Bryta Schulz, Vice President of Marketing at Customer Identity and Access Management (CIAM) company Janrain, writes, why it is imperative for multinational brands to adopt privacy by design principles beyond complying with GDPR In 2005, Microsoft identity and access architect Kim Cameron published a vision for an architecture that… View Article
by Sherrie Haynie The most effective learning strategy considers personality, allowing a variety of employees to engage in a variety of ways. By the early 2000s, human resources developed a reputation in some circles as being a bit of a stick-in-the-mud, no-fun-allowed department, its trainings a necessary distraction from “real work.” This image of corporate training… View Article
By Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its target audiences. Therefore, what’s referred to as the “Buyer Persona” may be one of the most valuable tools that a marketing department can provide to inform a PR campaign. A “persona” put simply is a… View Article
By: Ryan Wilkinson, Account Coordinator  Raise your hand if you’ve ever stared at a blank Word document or sheet of paper, deadline looming, with an idea in your head and no clue how to translate it into written word. If that describes you right now, don’t panic just yet! Whether you’re a PR pro, working… View Article
By Sherrie Haynie  Remote workers are the lifeblood of many organizations today. Scores of startups have embraced a virtual model, building staff rosters entirely of remote and/or freelance workers. There are plenty of great reasons for a business to use remote staff, but keeping those far-flung workers engaged, involved, informed and motivated is not so… View Article
San Francisco-Based PR Firm Wins Infoworks Business and Wins Awards for Communications Creativity and Community Service Work SAN FRANCISCO, Aug. 14, 2018 /PRNewswire/ — MSR Communications, a boutique public relations and social marketing firm that offers award-winning communications management services to technology, B2B and consumer lifestyle companies, today announced three big wins in the first half of 2018…. View Article
By: Michael Burke, Account Director For those not in the IT profession, “virtualization” tends to be a confusing topic, and possibly for good reason. It deals with the abstraction of computer hardware, and “abstraction” by definition is, well…abstract. Also, it’s something that for the most part you don’t see because you’re not supposed to see… View Article
Click to learn more about author Amar Arsikere. “What would you think if I sang out of tune? Would you stand up and walk out on me?” The Beatles song everybody knows could also pass as the wilting rallying cry for Big Data, whose “tune” does seem out of sorts these days as more people question the… View Article