Pharmaceutical companies are working hard to keep pace with the disruptions brought about by digital technology and a shifting health care landscape. To overcome these challenges, companies must develop digital identity strategies for creating seamless, safe and compliant customer journeys.

As a response, many companies are attempting to build in-house solutions to maintain compliance and manage customer identities. However, this route comes with its own inherent risks, in addition to being a resource drain. A customer identity and access management (CIAM) platform specifically designed for the pharmaceutical industry provides companies with the tools they need to successfully craft and implement a digital identity strategy.

With a digital identity strategy centered around a robust CIAM platform, pharma companies can better manage customer journeys and craft more personalized marketing campaigns.

Source: PharmaExec