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Start-up PR might seem daunting, yet if you are passionate about your service or product and you have a good support team, the stories are going to come. Whether you’re working with a business on a shoestring budget, working as the sole worker of your own startup, or maximizing the value of venture capital funds, it is possible to be successful. Tell your story about why it helps people, not what a great widget you have. Know your audience and the messages they will want to hear.
Here include a few tips for maximizing your efforts in PR which are certain to assist you in getting some attention:
1. Stop being boring, begin to get juicy
2. Build personal relationships with press
3. Raise awareness with crowdfunding sites and events
4. Keep in mind the importance of integrated marketing
Click here to read the full article featured on Inc!