Identity management provider Janrain is announcing what it says is the first anti-fraud, phone number-based detection built into this kind of service. The Portland, Oregon-based company enables a website visitor to use their Facebook, Twitter, LinkedIn or other social media credentials when they log in.
Director of Product Marla Hay told me that no other identity service, including the one from competitor Gigya, offers such a built-in, automatic anti-fraud scanning of a phone number. Phone numbers, she noted, tend to be more definitive identifiers than, say, email addresses.
When a user registers as a new subscriber on a site, Janrain will automatically validate whether the submitted phone number is active or whether it is associated with some fraudulent activity. The service can now also scan existing subscriber records, when there is an attempt to log in and be authenticated.
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