Janrain, a heavily funded Portland-based startup that allows companies to enable and track social media sign-ins on their own sites, has announced the addition of tech veteran Bryta Schulz as its vice president of marketing.

Schulz comes to the startup from her position as VP of marketing at payment services provider Vindicia. At Janrain, she will oversee the company’s global marketing initiatives.

“Breakthroughs in technology are presenting unprecedented opportunities in personalized marketing and customer service,” Janrain CEO Jim Kaskade said in a press release. “The winners in tomorrow’s business world will be the companies that use digital identity to activate a single unified view of customer but without compromising security. Bryta has a long history of leading customers into this breakthrough ecosystem of innovative companies, making her the ideal executive to take Janrain and our clients to the next level.”

“As Gartner predicts the Identity and Access Management market to hit $18.30 billion by 2019, we are preparing for a tremendous growth phase fueled by the advancements being made in cloud computing, analytics, the Internet of Things (IoT) and more,” Schulz said in the release. “Companies are starting to realize if you don’t get identity right, you’ll get your marketing wrong, and nobody has time for such costly missteps.”

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