Recent announcements about Aureum—previously known as Hyperfiler—prompted a visit with Manuel Terranova, CEO of Peaxy. We reviewed the significant enhancements and here are the highlights of our discussion.

Peaxy’s mission is to support the data access needs of enterprises with product lifecycles extending over many decades. Typical prospects are F1000 enterprises such as energy, automotive, aviation and life sciences.

Located in San Jose, Calif., Peaxy has grown to about 45 employees since its founding in 2012. The company closed its Series B in September 2015. At its core, the company provides data solutions based on subscription licensing.

International Data Corporation (IDC) substantiates the significance of Peaxy’s mission by valuing its potential at over $4 billion for tools that support industrial R&D, analysis and Web infrastructure.

Terranova emphasized that the prime reason that prospects call is their need for a new data-centric business model to cope with the massive amounts of unstructured data—on a petabyte or even exabyte scale—often residing in multiple silos in their IT infrastructure.

Throughout our discussion, Terranova used the expression “three crown jewels” of an R&D environment: geometry, simulation and telemetry data. Thus, the likely buyer would be engineering management desiring a solution without IT assistance and seeking a lower total cost of ownership (TCO) of their IT infrastructure. From a competitive standpoint, protecting an enterprise’s service margins is a motivating factor.

We discussed typical applications demanding “longevity,” another critical dimension to big data’s volume, velocity and variety. He emphasized that longevity is a key value of Aureum’s capabilities. Also, the ability to commingle these three data sets in a single namespace for analysis is important to recognize. For example, an engineer can compare telemetry readings to specs and the simulations that validated the design. With long-term storage management, R&D can access data for as long as 50 years, the typical life span of an aircraft, for instance.

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