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You want to build trust with your audience and increase brand awareness. Is it time to increase your PR budget, or would content marketing be a better investment? That’s a trick question: The answer is both. PR and content marketing work best when they’re working together. Because the terms “public relations” and “content marketing” can… View Article
Everyone’s heard of cloud computing. But for those of us from San Francisco, where we live much of our lives in low clouds, it’s fitting when we discover that much of our data is also lost in a fog. Imagine you are a business analyst. For you, most of your organization’s data is obscured. You… View Article
It’s a question we get asked by everyone daily – and one that we want to clarify for you, our beloved CoSo Cloud customers. What EXACTLY is a “Customer Success Manager?” Here at CoSo Cloud, CSMs wear many hats (sometimes all simultaneously). We’re PART therapist, PART quarterback, PART friend . . . and ALL dedicated… View Article
“Jeff Bezos does not like sitting still.” So wrote the Economist a couple of days ago after Amazon said it would acquire Whole Foods for $13.7 billion. The opposite of sitting still, of course, is motion. And for Jeff it’s not just about always moving, it’s moving faster than everyone else. In his letter to… View Article
A few months ago we conducted a survey that asked workers what they sometimes find themselves doing during their virtual training sessions. 42% said they tune out to perform work-related tasks. Okay, while engagement is critical for sessions to be productive, it’s hard to fault an employee for prioritizing work over training. We could even… View Article
Federal Computer Week recently ran a story on how the US Department of Defense is creating more supply chain related security vulnerabilities through the continued expansion of suppliers. But at an Intelligence and National Security Alliance event, government officials and providers suggested that Big Data can do much to manage the growing security risk created… View Article
One of the most consistent questions we received about the Waterline Data Catalog is “what is data fingerprinting and how does it work?”  Data fingerprinting is the idea that a column of data has a signature, or a fingerprint, and that by examining the data values in a column of data, we can identify what… View Article
We all have our own individual stories, but not everyone knows how to tell them. A person could have the greatest story in the world, but without the ability to present it well, no one will want to listen to it. As the best practitioners know, whether they be filmmakers, authors, or comedians, storytelling is… View Article