By Lucy Siegel | December 17, 2019 One of the saddest days in my years as a PR agency owner was when we lost a startup client because our firm wasn’t a well-known brand name (similar to many other boutique PR firms). We had been working for this client for a relatively short time on… View Article
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By Lucy Siegel | December 20, 2019 Speaking opportunities at events come naturally to those who are recognized as being successful. They can also be proactively sought as a public relations effort to improve company (and executive) visibility and reputation. No matter how they originate, speaking opportunities take up a lot of time both for the… View Article
By Chris Blake | December 23, 2019 I’ve been with MSR Communications almost as long as they’ve been around. Earlier this year, we celebrated the public relations marketing agency’s 20th anniversary, which makes me especially reflective as I consider my New Year’s resolutions for 2020. The past two decades have seen considerable changes in the… View Article
By Crisel Ortiz | December 16, 2019 Most have attended a few webinars during their professional careers and most will likely know after a few slides if it’s going to retain their attention and deliver on their expectations or lead to mediocre content. I should know, as a public relations marketing firm, we’re constantly on… View Article
By Sydney Rubin | December 9, 2019 In today’s digital age, multimedia assets such as infographics can help tell a story in a clear and creative way, improve website traffic, educate people about your brand and drive click-through rates. Many brands and companies struggle to get key points across to their target audience, and infographics can… View Article
By Lucy Siegel | November 20, 2019 The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a commercial communications tool is psychographics. While the goal of each is… View Article
By Michael Burke | November 25, 2019 While some industry jargon might make it seem otherwise, there is no data stored on the internet. All electronic data resides on a computer that is lives somewhere. Typically, this computer is called a “server”, a term related to the ‘client-server’ architecture model in which one computer–the ‘client’–makes… View Article
By Michael Burke | November 18, 2019 A solid survey might be the ‘crown jewel’ of PR and marketing agency efforts if it’s interesting to your target audience. Not only does it give journalists, social media users and bloggers a reason to reference you, but great surveys have legs–one survey we did for a client… View Article
By Michael Burke | November 11, 2019 Data mining, or the process of drawing patterns from an organization’s data, is something of the wild west right now, with new technologies and techniques popping up faster than speeding tickets. So, it might surprise you to know that there is an industry standard process for data mining,… View Article
By Alexa Grunder | November 5, 2019 Starting a career in marketing or just trying to learn about SEO for small businesses or a quick refresh? There are so many digital marketing tools out there that it can be overwhelming to even know where to start. Here are the top free and low-cost marketing tools… View Article