With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers’ data. Here are five tips: Putting the customer first “Access to personal customer data is not an entitlement, it’s a privilege – treat it with courtesy and respect. Maintaining consumer trust is key. A… View Article
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NEW YORK–(BUSINESS WIRE)–Legalweek – Today at Legalweek, Actiance, the leader in communications compliance, archiving, and analytics, announced a partnership with Relativity, industry-leading developers of the comprehensive eDiscovery platform. Actiance will build an application on top of Relativity to help legal professionals seamlessly export Electronically Stored Information (ESI) from more than 90 communication channels from Alcatraz, Actiance’s cloud-based content store, directly… View Article
By: Zachary Vito, Senior Account Executive The earned media landscape that startups face is highly competitive. Building credibility for your company and your spokespeople is important, especially in the early stages of funding and this can be done through implementation of a thought leadership program. Contributed articles are an important component of a thought leadership… View Article
MOUNTAIN VIEW, Calif., Jan. 25, 2018 — Waterline Data, a global leader in Data Lifecycle Management, today announced a successful 2017 fueled by more Fortune 100 and Global Fortune 500 customer wins. Waterline Data credits the growth to more organizations needing faster visibility, access, and cataloging of data across their entire data estate, spanning RDBMS, Cloud,… View Article
Big data becomes a big problem when databases are duplicated for different corporate missions. Data catalogs offer a powerful fix. Your security analytics team wants a copy of your production database so they can look for fraudulent accounts. Your accounts payable department wants an extract it can analyze to improve supply chain efficiency. Your sales… View Article
GDPR codifies into law something that should be considered elementary: customers own their own personal data. When it comes to customer privacy, there should be no distinction between the interests of the business and the interests of the customer writes, Lewis Barr, General Counsel and VP, Janrain With the effective date of the European Union… View Article
By: Jon Lavietes, Senior Associate Last month, I was catching up with an old colleague of mine with whom I had survived countless rounds of layoffs at a global PR agency during the first dot-com crash. This colleague, who cut his teeth as a reporter in the dot-com boom before embarking on what is… View Article
Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting–Edge Insights, Events, Content, and Product Updates In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you should keep… View Article
By: Chey Bell, Account Manager As a PR firm, staying competitive is all about your ability to deliver results. Your ability to consistently do this is based on the experience and talent within your organization. Finding the right talent these days isn’t just about industry experience, but rather finding highly creative and competitive individuals who… View Article
In a recently published clinical trial about In Vitro Immunology, conducted at the University of California, Davis, Medical Center, researchers for the first time considered the effect of probiotic supplementation with Evolve BioSystems Inc.’s (Davis, CA) brandedBifidobacterium infantis EVC001, Evivo, on healthy, breastfed term infants. According to a company statement, the study “marks a major milestone in gut… View Article